Wednesday, February 18, 2009

Sunlight Soap Commercial, 1898

For Wordless Wednesday, here's a Sunlight Soap commercial from 1898. It is French, although Sunlight was of course made in Great Britain, by Lever Brothers. Although the YouTube notes do not mention this, there is possibly a connection between this clip and the advertising endeavors of François-Henri Lavenchy-Clarke. He was a Swiss businessman who was a Sunlight representative in the 1880s and 1890s, who became interested in the idea of using motion pictures as advertising.

5 comments:

Pam Walter said...

Ah, the good old days: no energy efficient front loading washing machine for these folks! www.satisfiedsole.com

Pam Walter said...

Ah, the good old days: no energy efficient front loading washing machine for these folks! www.satisfiedsole.com

Pam Walter said...

Ah, the good old days: no energy efficient front loading washing machine for these folks! www.satisfiedsole.com

Relax Max said...

I had no idea visual commercials went back this far. Not surprising though, is it?

Lidian said...

Pam - I know, it looks like a lot of hard work!

Max - I didn't either, but I guess the wheels were turning even then re how to sell the most stuff to the greatest number of people.